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Legacy is both a residential tower and one of Downtown Miami’s few luxury hotels. Within a master plan called Miami Worldcenter that includes a convention center, entertainment, restaurants and high-end retail, all helping to drive reservation demand year round.

 

The Legacy Hotel & Residences brand was designed to exists harmoniously between the pursuit of attainable opulence and a desire for the ultra-luxe lifestyle and its amenities. We sought out to achieve a style both unique and elegant, somewhere James Bond would stay during his visit to Miami. The aspirational environment of a 5-star setting. Sophistication fused with touches of fashion, executive panache and international mystery became the hallmark for this project.

AGENCY - RPC MARKETING

Legacy Hotel and Residences Branded Book Design Spread Mockup
Legacy Hotel and Residences Brand Design Pattern
Legacy Hotel and Residences Brand Design Branded Book Mockup
Legacy Hotel and Residences Brand Design Lifestyle Image Downtown Miami
Legacy Hotel and Residences Brand Design Lifestyle Photography
Legacy Hotel and Residences Brand Design Branded Bag Mockup
Legacy Hotel and Residences Brand Design Branded Mobile Website Mockup

To achieve the distinctive style of Legacy, we drew on a range of design elements, from sleek, modern lines to glamorous, Art Deco-inspired touches.

 

We paid close attention to color and texture, using a palette of rich, warm tones, black and white imagery and sumptuous materials to create an inviting and indulgent atmosphere.

Legacy Hotel and Residences Brand Design Tower Render
Legacy Hotel and Residences Brand Design Social Visual Assets
Legacy Hotel and Residences Brand Design Visual Mockup

LEGACY SIGNAGE

Crafting Legacy's outdoor signage was all about creating a distinct visual marker that separates itself immediately from the typical Miami design styles, we set out to mirror the project's luxurious presentation and mystery. From the Sales Gallery's unique art-deco inspired exterior window pattern to the modern and bespoke look of the interior decor and the outdoor site wrap, all strategic canvas' in the center of a popular street in Downtown Miami, showcasing Legacy's identity boldly to the local commuter—an innovative statement that leaves just enough to the imagination to seek out the project's unique charm.

UFO Suarez Yidiel Suarez Brand Design Studio

ART DIRECTION

GRAPHIC DESIGN

BRAND DESIGN

LET'S TALK

Legacy Hotel and Residences Brand Design Branded Site Fence
Legacy Hotel and Residences Brand Design Branded Collateral
Legacy Hotel and Residences Brand Design Branded Site Fence
Legacy Hotel and Residences Brand Design Branded Site Fence
Legacy Hotel and Residences Brand Design Pattern Collateral Storefront
Legacy Hotel and Residences Brand Design Pattern Collateral Storefront
Legacy Hotel and Residences Brand Design Pattern Collateral Storefront
Legacy Hotel and Residences Brand Design Pattern Collateral Storefront
Legacy Hotel and Residences Brand Design Lifestyle Photography

Legacy Hotel and Residences

Graphic Design

Visual Identity

Digital Ads

Copywriting

Collateral Design

E-Blasts/E-Newsletters

Animations & Video Editing

UX Design

Website Design

Legacy Hotel and Residences Brand Design Social Visual Assets
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