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Paramount Miami Worldcenter Brand Visual Design Pool Poster

Paramount

Miami

Worldcenter

Graphic Design

Visual Identity

Digital Ads

Copywriting

Collateral Design

E-Blasts/E-Newsletters

Animations & Video Editing

Paramount Miami Worldcenter is a magnetic destination for tourists and business visitors in the heart of Downtown. The building is equipped with the world’s most technologically-advanced Color Kinetics L.E.D. animation system and hosts the most amenities in luxury real estate.

For Paramount, we were tasked with creating an iconic and influential modern landmark. A contemporary social hub to define Miami's lifestyle. The branding created was a mix of voguish and serene. An environment where all aspects seem possible and luxury is commonplace.

AGENCY - RPC MARKETING

Paramount Miami Worldcenter Brand Visual Design Branded Collateral
Paramount Miami Worldcenter Brand Visual Design Fact Sheet Mockup
Paramount Miami Worldcenter Brand Visual Design Pattern
Paramount Miami Worldcenter Visual Design

We sought out to make Paramount the pinnacle of Miami culture. Where both art and lifestyle blend seamlessly. What we created was a strikingly unique blend of 'Big City' luxury and the local 'South Florida' way of life.

The key aspect that made this branding successful was our emphasis on bringing the City of Miami inside the building itself. From local entertainment, events, art, and partnerships with everyone who was anyone in Miami, the residents at Paramount felt as if this was truly the "Only Building You Never Have to Leave"

Paramount Miami Worldcenter Brand Visual Design Pool Poster
Paramount Miami Worldcenter Brand Visual Design Social Assets

WAYFINDING SIGNAGE

Sleek and precise, crafted with a minimalist touch, the signage design approach for Paramount epitomized directness and sophistication, ensuring from the moment the residents start their journey through all 560 homes and 50+ amenity spaces that it will always be an effortless experience.

PARAMOUNT LIGHT ANIMATIONS

Crafting light animations for Paramount Miami Worldcenter has been one of the greatest honors in my career. The incredible technology behind the lighting system uses a palette of 13,000 LED's all connected through a state-of-the-art visual encoding system. I worked side by side with the great people at LED Smith to create and direct the skyscraper's light displays and showcase them at a grand scale to the city of Miami. The light shows have been featured on international publications and produced in collaboration with major events and corporations operating out of Miami and the World. 

UFO Suarez Yidiel Suarez Brand Design Studio

suarez.yidiel@gmail.com

786.760.2403

Miami, FL

ART DIRECTION

GRAPHIC DESIGN

BRAND DESIGN

LET'S TALK

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